VistaPrint offers artists everything they need to market their art including free artist business cards, high-quality printed marketing materials, promotional products and marketing services such as copywriting, design, websites and postcard mailing.
What Does Your Artist Business Card Say About You?
Whatever industry you may be in, you would want to use all types of strategies you can muster to get ahead of the competition. Many established artists no longer bother using business cards to advertise their services to clients but if you are still finding your place in the art world, having an artist business card that puts across the right message could be just the start you need.
While you may be striving for a simple, clutter-free approach there, you end up showing nothing about yourself or your work. That’s mere whispering. If you want your business card to shout to people to get them interested in you, you need to be more unique and bold with it. While other people have cards to represent their company, as an artist you are on your own and therefore your card should be able to convey your artistic capabilities as much as possible.
To make your artist business card get your message and creativity across, here are the three elements that should always be present:
Your Artwork. Perhaps the best way to introduce yourself to others and to have them notice your work is to include your trademark style or an image of your art product on the card itself. Whether you specialize in portraits, or are a painter, a stained glass artist, a potter, a jewelry designer, it’s important that you choose the artwork that best represents you. If you would need more than the 2″ by 3.5″ space a business card affords, remember that you can utilize both sides of the card.
Your Contact Info. You might think that this should be a no-brainer but the question is – how much is too much information? Aside from your name, other basic info that your card must contain is the url of your website, your email, studio or mobile number, and mailing address. Avoid a mishmash of fonts but use instead lettering that is easy to read. And make sure that when a prospective customer contacts you through any of the phone numbers or addresses you include in your artist business card, you are readily available.
Your Tagline. When you put the “artist” tag under your name on the card, this could have people wondering exactly what kind of artwork you dabble in. A good tagline should clearly identify your specific niche as an artist, making others know exactly what type of services you are offering. When you have an effective tagline, you increase the chances of people being able to remember you and your services.
A batch of business cards may not cost you much but if they don’t get any business in, it’s still money down the drain. By letting your cards say everything that people should know about you and your art services, you can make your artist business cards pay for themselves – and more!